In an effort to, (a) make occasional posts to my own goddamned blog, and (b) give those posts some philosophical content, I put to you this sentence:
‘Because only an unnofficial champion has what it takes to harness the lasting energy found in Sustain.‘
I noticed this on the train this morning; it was part of an ad campaign, essentially concerning how to spot unofficial champions–they’re tough, they’re manly, manly men, and they eat Sustain for breakfast.
Presumably, the advertisers want us to think that only Sustain-based-breakfasting habits are indelibly tied to championicity. ‘Every unofficial champion eats Sustain.’ But the claim above doesn’t seem to guarantee this; it shows only that an unofficial champion gets the most out of eating Sustain. It still allows that (i) some loser eats Sustain (but fails to harness the lasting energy), (ii) an unofficial champion eats something else entirely. (Eggs, say–the food of kings.) The advertisers need to bone up on their logic, methinks.